الوظيـفة التســويقيـة و مكانتها التنظـيمية بالمنظمات الصـناعية الليـبية ) دراسة تطبيقية على شركـــات الصــــناعــــــات الغذائية الخاصة بمدينة بنغازي (

Abstract

This study mainly aimed to determine the position of the marketing position in industrial organizations in Benghazi, where the vocabulary of the study was all the managers of the upper, middle and lower departments of the industrial organizations operating in the private sector for food industries in Benghazi, which amounted to (97) managers. It also followed the descriptive and analytical method, using a comprehensive survey. Among the most prominent results of this study is that the position of the marketing function in these organizations is low. Accordingly, the study recommended the need to raise the position of this position, by making the person responsible for the marketing title within the organization's top organizational leaders in order to be able to participate in decision making, in order to ensure that the organization understands the marketing considerations. The study also suggested conducting future research on industrial organizations operating in the same sector regarding the subject of the study, taking into consideration the nature of he industry, the size of the organization, as well as the volume of production, as this study did not consider these considerations as its determinants.