أثر إدارة معرفة العملاء على الأداء التسويقي "دراسة ميدانية على جميع العاملين بالمستشفيات الخاصة بمدينة أجدابيا"

Abstract

This study aimed to understand the impact of customer knowledge management on the marketing performance of private clinics, marketing performance has been measured through the following indicators: profitability, market share, customer retention. I also aimed to get to know each other on the importance of knowledge management in organizations subject of study and the extent of adoption of these organizations for customer knowledge management portal, to achieve the objectives of the study the descriptive and analytical method was used by developing the questionnaire form based on some previous studies, the study population has reached (50) employee. An approach has also been taken stratified random sample, the number of retrieved forms reached valid for statistical analysis (39) form. The results have indicated to that there is interest from clinics subject of study from the study participants point of view the importance of managing customer knowledge where the level was high. As well as the presence of interest from clinics the subject of the study from the viewpoint of the study participants of marketing importance where the level was also high and that there is a direct relationship Statistically Significant between marketing performance and customer knowledge management .finally I brought up a group of recommendations that may contribute the raise the level of marketing performance by increasing focus on me the importance of knowing customers of the organization under study